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CCK launches consumer awareness campaign on counterfeit mobile phones

Posted: 28 Jun, 2012

Mobile phone users have until 30th September to replace their counterfeit mobile phones.  This follows today’s launch of a three-month campaign on counterfeit mobile phones.

The campaign dubbed ‘pata ukweli wa mtambo’ will educate Kenyans on the risks associated with using counterfeit mobile phones and steps the consumers should take to establish if their mobile phones are genuine.

Speaking during the launch, the Permanent Secretary in the Ministry of Information and Communication, Dr. Bitange Ndemo, said that it has become necessary for the government to ensure that all mobile phones are genuine to safeguard the health of consumers and also to promote confidence in our globally acclaimed mobile innovations.

 “In this era of mobile banking, use of counterfeit devices, which are manufactured without due consideration to the recognized security standards, may expose our mobile money systems as well as the wider banking and financial system to unnecessary risks.  The Government cannot allow this to happen and thus our decision to have all unregistered SIM cards and counterfeit handset mobile phones phased out by 30th September 2012,” said Dr. Ndemo.

According to industry statistics by the Commission, close to 3 million mobile phones in the Kenyan market are counterfeit, translating to about 10% of all the active mobile devices in the country. This has not only infringed on the manufacturer’s intellectual property rights, but has also denied the government revenue in form of tax.

In accordance with Regulation 24 of the Kenya Information and Communications (Importation, Type Approval and Distribution of Communications Equipment) Regulations 2010, requires all mobile phones to be type approved. Contravention of this statute attracts a fine not exceeding three hundred thousand shillings or imprisonment for a term not exceeding three years or both.

“As the industry regulator, the CCK is mandated by law to protect consumers of communications services and in consultation with representatives from the four mobile operators, mobile phone manufacturers and relevant government ministries and agencies, we will continue to execute this mandate,” assured Mr. Francis Wangusi, Ag. Director General CCK.

Commissioner of Police, Mathew Iteere declared his support for the campaign and for the process.  Other key stakeholders in attendance including mobile phone manufacturers and the Anti-Counterfeit Agency all supported the move and the message of ridding the Kenyan market of counterfeit phones resonated in their messages.

‘Pata Ukweli wa Mtambo’ will ran for a period of three months and will be disseminated through TV, radio, print, digital and outdoor platforms.

For more information on the campaign go to http://www.cck.go.ke/counterfeit-campaign/